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Mandanna, P. K.
- An Analysis of Promotional Strategies of Popular Brands of Wine in Bengaluru City, Karnataka
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Authors
Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
Source
Agriculture Update, Vol 8, No 1 & 2 (2013), Pagination: 299-302Abstract
No AbstractKeywords
Promotional Strategies, Wine, Popular Brands
- Value Chain Analysis of Maize in Davanagere
Abstract Views :225 |
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Authors
Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
2 Department of Agricul tural Marketing, Co-operat ion and Business Management, University of Agricultural Sciences, G.K.V.K., bengaluru (KARNATAKA), IN
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
2 Department of Agricul tural Marketing, Co-operat ion and Business Management, University of Agricultural Sciences, G.K.V.K., bengaluru (KARNATAKA), IN
Source
Agriculture Update, Vol 8, No 1 & 2 (2013), Pagination: 303-306Abstract
No AbstractKeywords
Maize, Value Chain, Stakeholders- Investment Feasibility and Marketing of Jasmine in Chitradurga District
Abstract Views :254 |
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Authors
Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru(Karnataka) India, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru(Karnataka) India, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 9-13Abstract
The paper discusses the investment feasibility and marketing of jasmine in Chitradurga district. The jasmine crop is becoming increasingly popular among the farmers in the district of Chitraduga. The results reveals that the net present value at 15% was Rs. 190602.32 per acre, The benefit cost ratio was 2.00, which was positive indicating the investment in jasmine is profitable financially and economically . The internal rate of return was more than 50% and pay back period was 4.6 years which indicates that the investment in jasmine is economically feasible and financially viable. Channel I- Producers - Commission agent - wholesaler - Retailer - Consumer was more popular. Through this channel the net return realized by commission agents, wholesaler and retailer worked out to Rs. 2550, Rs. 31374 and Rs. 9,600, respectively. About 75-80 % of flowers moved through channel-I the reason for the preference of channel was that the commission agent advances loans to farmer. The price spread in channel-I, Channel-II and channel -III was estimated to be Rs. 37.15, Rs. 36.48 and Rs. 25.13, respectively. Farmers got higher returns in channel III i.e., selling directly to retailers which worked out Rs 44.20/kg.Keywords
Investment Feasibility, Jasmine Crop, Commission Agent- An Economic Analysis of Cost and Return Structure of Jasmine in Chitrdurga District
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Authors
S. Kumar
1,
P. K. Mandanna
2
Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management,, IN
2 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
1 Department of Agricultural Marketing, Co-operation and Business Management,, IN
2 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 51-54Abstract
The paper discusses the economic analysis of cost and return structure for jasmine in Chitradurga district. The jasmine crop is becoming increasingly popular among the farmers in the region. The cost analysis showed that different costs incurred by the jasmine growers in Chitradurga district indicated that the per acre establishment cost worked out to Rs.15438 and the average maintenance cost was Rs.28782 per acre per ann8926 per acre. The farmer's net return was found to be Rs. 48788. per acre.Keywords
Economic Analysis, Cost And Return, Jasmine- Structure and Competitiveness of the Maize Market in Davanagere
Abstract Views :189 |
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Authors
Affiliations
1 Department of Agriculture Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
2 Department of Agriculture Marketing and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
1 Department of Agriculture Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
2 Department of Agriculture Marketing and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 111-113Abstract
An attempt was made to analyze the structure and competitiveness of the maize market in Davanagere. The Lorenz co-efficient of inequality was found to be 0.206 which revealed that there existed a higher degree of competitiveness for maize in Davanagere as market concentration was less. The maize traders from Davanagere established linkage with the poultry feed manufacturers of the district. Among the three poultry feed units in the study area, Feeds India Private Limited stood first for price and procurement reasons and Pragathi Feeds was preferred for payment reasons.Keywords
Structure, Competitiveness, Maize- An Assessment of Impact of Income Levels, Family Type, Family Size and Food Habit on the Regularity of American Food Consumption in Bengaluru City
Abstract Views :226 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 12-18Abstract
There is an increase in the number of consumers dining from posh restaurants catering various cuisines and dishes to people across the world. The study targets to check if there is any impact of income level, family type, family size and food habiton the frequency of consumption of American foods in American Food Restaurants (AFR). Being an exploratory study, 90 consumers of American style foods in Bengaluru city were interviewed for which seven AFR’s were carefully chosen and the data was analysed using Chi-square technique. From the findings, it is evident that there is impact of income level, family type and family size and no impact of food habit on the frequency of consumption of American foods in AFR’s. The study concludes that profiling customers by their choice of preferences provides more meaningful ways to identify and understand various customer segments and marketing strategies.Keywords
American Foods, Frequency, Impact, Lifestyle, Psychological Factors.References
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- Hartman, Group (2008). Consumer understanding of buying Local. Pulse Report.,pp. 22-23.
- Ibrahim, Y. and Vignali, C. (2005). Predicting consumer patronage behaviour in the Egyptian fast food business. Innovative Mktg.,1 (2): 60-76.
- Katie, J. (2012). Evaluating the consumer buying behaviour towards Indian food in the UK food market. M.Sc. (Business Economics) Thesis, Oxford University, U.K.
- Kim, K.W., Ahn, Y. and Kim, H.M. (2004). Fast food consumption and related factors among university students in Daejeon. Korean J.Community Nutr., 9 (1) : 47-57.
- Koc, B. and Ceylan, M. (2012). The effects of social economic status of consumers on purchasing, behaving and attitude to food products: Case study of Van, Turkey. British Food J.,114 (5): 728-742.
- Koutroulou, A. and Tsourgiannis, L. (2011). Factors affecting consumers purchasing behaviour towards local foods in Greece: The case of the Prefecture of Xanthi. Scientific Bulletin – Econ. Sci.,10 (2): 16-18.
- Kubendran, V. and Vannirajan, T. (2005). Comparative analysis of rural and urban consumers on milk consumption. Indian J. Mktg.,35 (12): 27-30.
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- Motus, L. (2012). The behaviour of Estonian consumers towards chilled and canned ready meals case study: Portion dishes and canned soups. MBA (Services and customer relationship management) Project Report, Laurea University of Applied Sciences., Hyvinkaa Unit.
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- Park, C. (2004). Consumer values of eating-out and fast restaurant consumption in Korea. Internat. J. Hospitality Mgmt., 23 (1): 87-94.
- Puoane, T., Matwa, P., Bradley, H. and Hughes, G. D. (2006). Socio-cultural factors influencing food consumption patterns in the Black African population in an urban township in South Africa. Human Ecol., 14 (2): 89-93.
- http://www.assocham.org/publications.php/2013.
- An Analysis of the Consumers Perception About American Style Foods in Bengaluru City
Abstract Views :213 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 29-37Abstract
Foods that are a fusion of the western influence with Indian tastes have become the USP of American Food Restaurants (AFR). American food/fast food was perceived expensive besides being out-of-way meals in Indian culture earlier. Though many reports highlight the unhealthy nature of American foods, yet Indians have developed a taste for American fast foods. Accordingly the present study was taken up with the following objectives namely the factors influencing the consumers perceptions about American foods, perceptions about AFR’s and factors influencing consumers perceptions about AFR’s in Bengaluru City. A total sample size of 90 respondent consumers and seven AFR’s were chosen for the study. Health and affordability, classy sensory attribute, nutrition, psychological dimension, menu aspects, prices and westernization were the perceptions about American foods by the consumers. Sensory attributes of foods is the major factor influencing consumers perceptions about American foods followed by nutrition and health and psychological factors. Psychological experience, social values, authentic culture, marketing orientation/ dimension, service and location orientation were the perceptions about American Food Restaurants by the consumers. Enjoyment is the major factor influencing consumers perceptions about AFR’s followed by restaurant attributes and services and experience.Keywords
Perception, American Style Foods, Fast Foods, Nutrition, Authenticity.References
- Aloia, C.R., Gasevic, D., Yusuf, S., Teo, K., Chockalingam, A., Patro, B.K., Kumar, R. and Lear, S. A. (2013). Differences in perceptions and fast food eating behaviours between Indians living in high and low-income neighbourhoods of Chandigarh, India. Nutrition J., 12 (4): 21-30.
- Annunziata, A. and Vecchio, R. (2013). Consumer perception of functional foods: A conjoint analysis with probiotics. Food Quality & Preference, 28 (1): 348-355.
- Bryant, R. and Dundes, L. (2008). Fast food perceptions: A pilot study of college students in Spain and the United States. Appetite, 51 (1): 327-330.
- Castelo, B. S. D. and Salay, E. (2001). Attitude of consumers in relation to eating out in the commercial center of Rio De Janeiro, Brazil. Food & Nutr. Press,13 (1): 57-65.
- Cunha, L. M., De Moura, A. P., Lima, R.C. and Frias, A. (2010). Valorisation of menu labelling at fast food restaurants: Exploring consumer perceptions. Brazilian J. Food Technol., 19 (21): 55-64.
- Goyal, A. and Singh, N. P. (2007). Consumer perception about fast food in India: An exploratory study. British Food J., 109 (2): 182-195.
- Grunert, K.G. (2005). Food quality and safety: Consumer perception and demand. European Rev. Agric. Econ., 32 (3): 369-391.
- Hwang, J. and Cranage, D. (2010). Customer health perceptions of selected fast-food restaurants according to their nutritional knowledge and health consciousness. J. Food Service Business Res.,13 (2): 68-84.
- Jaafar, S. N., Lalp, P. E. and Mohamed, M. (2012), Consumers’ perceptions, attitudes and purchase intention towards private label food products in Malaysia. Asian J. Business & Mgmt .Sci.,2 (8): 73-90.
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- A Study on the Consumer Patronage for Quick Service Restaurants
Abstract Views :209 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 54-58Abstract
The value of the Indian restaurant market is expected to escalate to Rs. 51,000 crore by 2021.The study lays emphasis on the factors prompting and inducing the consumption of American food from American Food Restaurants (AFR) by the consumers in Bengaluru city apart from providing the necessary recommendations and suggestions to the AFR’s. Primary data was collected from 90 consumers of American foods in Bengaluru city using a schedule and the data obtained was analysed byfactor analysis. The findings revealed that six factors; namely service quality, affordability and psychological factors, convenience and experience orientation, health and ambience, food quality and enjoyment and psychological dimension influenced the consumption of American food from AFR’s by the consumers.The study recommends the restaurant managers to perform a detail demand survey at regular intervals to know about the unique needs and requirements of their customers.Keywords
Ambience, Bartletts Test, Casual Dining, Fine Dining, KMO Measure.References
- Bargiota, A., Delizona, M., Tsitouras, A. and Koukoulis, G. N. (2013). Eating habits and factors affecting food choice of adolescents living in rural areas.Hormones, 12 (2): 246-253.
- Cunha, L.M., De Moura, A.P., Lima, R.C. and Frias, A. (2010). Valorisation of menu labelling at fast food restaurants: Exploring consumer perceptions. Brazilian J. Food Technol., 19 (21): 55-64.
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- Grier, S. A., Mensinger, J., Huang, S. H., Kumanyika, S. K. and Stettler, N. (2007). Fast-food marketing and children’s fast-food consumption: Exploring parents influences in an ethnically diverse sample. J. Public Policy & Mktg., 26 (2): 221-235.
- Grunert, K.G. (2005) Food quality and safety: Consumer perception and demand. European Rev. Agric. Econ., 32 (3): 369-391.
- Ibrahim, Y. and Vignali, C. (2005). Predicting consumer patronage behaviour in the Egyptian fast food business. Innovative Mktg.,,1 (2): 60-76.
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- Koc, B. and Ceylan, M. (2012). The effects of social economic status of consumers on purchasing, behaving and attitude to food products: Case study of Van, Turkey. British Food J.,114 (5): 728 – 742.
- Koutroulou, A. and Tsourgiannis, L. (2011). Factors affecting consumers purchasing behaviour towards local foods in Greece: The case of the Prefecture of Xanthi. Scientific Bull. - Econ. Sci.,10 (2): 16-18.
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- Consumer Behaviour Towards American Foods in Bengaluru City
Abstract Views :168 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 94-98Abstract
Consumers desire eating outto at restaurants especially American Food Restaurants (AFR) in order to spend time with their family and friends, for socializing as they are family oriented with a spacious layout, providing live entertainment, parking space and rooms for special functions/occasions, celebration, seminars, banquets and are located at convenient locations, as well as they are easily accessible and flexible. These restaurants providean international ambience that is perceptibly chic and contemporary providing different modes of payment, having a comfortable and welcoming feeling, enjoying a high degree of popularity among children aiming to provide a memorable experience to customers at low budgets. The Indian market for chain restaurants is expected to show significant growth, mainly due to the rise of the Quick Service Restaurants (http://www.technopak.com/reports.html., 2013).Keywords
Behaviour Towards, American Foods.References
- Ali, J., Kapoor, S. and Moorthy, J. (2010). Buying behaviour of consumers for food products in an emerging economy. British Food J., 112 (2): 109-124.
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- http://www.technopak.com/reports.html.
- Influence of Monthly Income, Family Type, Family Size and Food Habit on the American Dishes Consumed in American Food Restaurants in Bengaluru City
Abstract Views :247 |
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Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, GKVK, Bengaluru, Karnataka, IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, GKVK, Bengaluru, Karnataka, IN
Source
International Journal of Education and Management Studies, Vol 8, No 1 (2018), Pagination: 108-111Abstract
India's market is expected to grow, given the changing consumer preferences and the largest youth population. American foods have emerged as the latest preferred choice for people in today's fast-paced, mobile societies who no longer have time to cook and prepare food in the traditional manner, yet who want meals that are nutritious and that tastes good. This study intents to analyze if the consumption of important American food dishes in American Food Restaurants (AFR) is influenced by monthly income, family type, family size and food habit of the consumers. Primary data was collected from McDonald's, Pizza Hut, Domino's, KFC, Papa Johns, Subway and Taco Bell from 90 consumers in Bengaluru city using a structured and pre-tested survey schedule in the year 2015 which was analysed using the Chi-square test. Results pointed out that there is impact of income level and family type while there is no impact of family size and food habit on the important American dishes consumed in AFR's. This study will benefit AFR's and they can therefore evolve technology to maintain the database of consumers and use this for consumer analysis.Keywords
American Food Restaurants, Chi-Square Test, Fast Foods, Mobile, Standardization.- A Review of the Consumption Pattern of Outside Foods
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Authors
Affiliations
1 Department of Agrieultnral and Rural Management Tamil Nadu Agrieultural University Coimbatore, Tamil Nadu, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences GKVK, Bengaluru, Karnataka, IN
1 Department of Agrieultnral and Rural Management Tamil Nadu Agrieultural University Coimbatore, Tamil Nadu, IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences GKVK, Bengaluru, Karnataka, IN
Source
Indian Journal of Health and Wellbeing, Vol 9, No 4 (2018), Pagination: 666-671Abstract
Among the many factors accountable for the rapid rise in the restaurant sector, urbanization, increasing nuclear families, changing routines, escalation in the number of dual income households play a far more domineering role. Global cuisines have now become a household phenomenon, given that many consumers now resort to fine dining wherein the consumers not just want to go and eat out. Taste, flavor, texture, safety, warmth, health, freshness, delicacy, fast, convenient, liking, locational attribute, enjoyment, international dining experience, nutritional value, easy accessibility, service promptness, affordable price, portion sizes, speed, ingredients, packaging, attitude of the staff, additional information, satisfaction levels, opening hours, accuracy in billing, design of the restaurant, salty, quality of the food, healthfulness, brand, outstanding reputation, patronization, menu variety, hunger satisfying, dietary diversity are some of the reasons cited by the consumers for the consumption of outside foods. The paper highlights reviews dealing with the consumption pattern of outside foods of consumers from the year 1996 to the year 2014.The study highlights the various aspects of the consumption pattern of outside foods, frequency of consumption, commonly consumed foods, time spent, expenditure per visit along with the reasons and choices for the preferences towards outside foods.Keywords
Affordability, Brand, Consumption Pattern, Economical, Preferences, Value for Food.References
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